North Carolina, one Charlotte ad agency, decided to ditch traditional marketing strategies and took matters into their own hands.
"Get vaccinated now. If not, see you soon." The truck has the name Wilmore Funeral Home.
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| 'Don't Get Vaccinated', says a 'funeral home' |
There is no "Wilmore Funeral Home" and visiting the agency's website takes you to a landing page instructing visitors to do the opposite of what's written on the truck.
The ad agency director David Oakley said the agency wanted to do something from a different perspective and kind of shocks people into thinking.
He felt like conventional advertising is not working. Regular messages saying 'Get the Shot' or 'Go Get Vaccinated' were kind of blending in with everything else."
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